PRINT ADVERTISING

What are the Advantages Of Print Media over a number of other advertising media formats? The advertising media format of the moment has to be Online advertising - but does it clean up in every department? The traditionalists (and magazine and newspaper publishers) will say no and the fact of the matter is that magazine advertising and newspaper advertising does have its advantages in the media advertising mix.

ADVANTAGES OF PRINT ME DIA

One of the main advantages of print media is its capacity to excite and stimulate when people are in a relaxed frame of mind. Even though Internet Advertising has the edge in cost per lead terms, it is print media that seems to stay with us. If you run a campaign of magazine advertisements you are unlikely to be able to monitor the effectiveness of that schedule in direct response terms. However, print media seems to be moving away from direct response anyway and is now positioning itself as a corporate, brand awareness or back-up media to other formats of advertising.

One of the other main advantages of print is its credibility. If you see it in print, it usually holds a higher position of respect and value - one thing that the internet is falling down on, due to the fact that it is very much a content-led format and therefore depends very much on results from search engines. Of course, people who want to make money from ad clicks are abusing this, by putting up very poor content. Whatever you say about print media, it is here to stay and continues to be a valuable tool for advertisers, publishers and readers like you and me.

For more information on how your brand can receive maximum exposure through print media publications please contact us on info@madpromarketing.co.za

TOP PRINT MEDIA IN SA

DAILY NEWS PAPERS
		The Star has a readership of 840 000 & a circulation 168 264. Unchallenged as South Africa's most influential daily newspaper, The Star covers the heart of the nation with unequalled reporting of local, national and international news and sport. It favors a tolerant democratic society and is highly proactive in its reporting, appealing to A/B income readers, primarily in greater Johannesburg and Ekurhuleni. It is widely considered to be a superb advertising environment. Target Market - AB income / People in Greater Johannesburg who enjoy a quality read.
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		The Sowetan newspaper has a readership of 2,040,000 and a circulation of 135,514. Birthed in 1981, it is constantly voted as the number one newspaper brand in the country and enjoys a strong loyalty factor amongst its readers. Covering a diverse range of topic ranging from sport news, business information, lifestyle trends, careers & information, education & motoring, Sowetan aims to provide a good read, for readers who has a high need for knowledge & a powerful desire for self improvement.
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		City Press is the fourth most read newspaper in the country. It has 2 329 000 readers & circulation of 181 816 . It is an established brand, more than 25 years old, respected and trusted. Of all newspapers that are targeted specifically at Blacks, City Press has the most affluent reader profile. 41% of City Press readers are in LSM 7-10. Its stance is Distinctly African – Proudly South African. City Press is a fully fledged Sunday newspaper incorporating separate Sport, Business and Careers sections, as well as a TV Guide / entertainment magazine, called City Pulse.
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		Daily Sun is the biggest daily newspaper in South Africa. With over 500 000 sales in Gauteng, Limpopo Province, Mpumalanga and Northwest Province, the national expansion of the paper to KwaZulu-Natal, Free State and the Eastern Cape will add to the existing circulation. Daily Sun targets readers in and around the major urban centres of South Africa. These readers are predominantly black, English literate with a minimum high school education, working class earners - the economic core of South Africa.
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		Sunday Sun is the fastest growing newspaper in the country. Many Sunday Sun buyers are first-time newspaper readers who in a very short time have become incredibly loyal to "their" newspaper. Readers praise the newspaper for being fun, exciting, innovative, fearless and always giving everybody the opportunity to state their case. Sunday Sun is a sister newspaper to City Press and Rapport and is sold countrywide, and also in Botswana, Lesotho and Swaziland. Sunday Sun offers the full range of Sunday features: News: Sport: Business and careers.
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		Sondag, an exciting new Sunday tabloid in the Afrikaans market, is the latest addition to the Media24 newspaper stable. The newspaper aims to cater for all Afrikaans-speaking people in South Africa and to serve them in the language of their choice with a bright, breezy and approachable product covering the full range of Sunday features. Launched in May 2007, the newspapers aims to extend the existing market coverage of its sister title Rapport. Sondag is also a sister title to the other two Sunday newspapers, City Press and Sunday Sun.
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		Rapport, South Africa's national Afrikaans Sunday newspaper, boasts more than 1,6 million readers. It is distributed countrywide, and also in Namibia. Rapport is one of the country's top media brands and the Afrikaans newspaper with the biggest market penetration in South Africa. Rapport is politically independent and supports the values of democracy, human rights and freedom enshrined in the Constitution. Every Sunday Rapport offers its readers: News, Sport, Business & Tydskrif: glossy entertainment magazine.
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		Beeld is the only Afrikaans daily in Gauteng,Mpumalanga, Northern Province and KwaZulu-Natal. The newspaper is published six days a week and offers readers: A main section concentrating on news, plus: Sport, business, music, the arts, movies, television, lifestyle, fashion, beauty, health, restaurants & motoring.
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	For more information on how your brand can receive maximum exposure through these print media publications please contact us on info@madpromarketing.co.za