radio

RADIO ADVERTISNG

Marketing plays a vital role in any business and can ultimately determine the success or failure of a company. Although some perceive radio advertising to be too expensive for small businesses, and perhaps even an obsolete medium to reach audiences, they could not be more wrong. In fact, radio advertising is affordable and has proven to be the most effective medium for delivery of advertisements to targeted audiences.

In addition to the sheer size of your potential customer base, radio advertising provides an effective way to specifically target your prime audience. Every radio station appeals to its own unique demographic. Some radio stations are liberal, some conservative. There are religious stations, children’s stations, and sports stations. This natural division of interests into specific listener groups makes radio the prime medium to selectively target your specific consumer base.

Not only do different consumer groups divide by station, but by listening times, as well. It has been shown that the majority of adults listen to the radio to and from work, while younger listeners are more often tuned in during the afternoon, after school. This means that if your business offers sports equipment for kids, then you can choose to advertise at 4:30 in the afternoon, on the children’s stations and sports stations.

For more infomation on how we can help your brand to recieve maximum exposure through radio advertising please contact us on info@madpromarketing.co.za

SOUTH AFRICAN RADIO STATIONS

The SABC's national radio network comprises 18 radio stations. Fifteen of these are dedicated specifically to public service broadcasting and include 11 full spectrum stations, one in each of the official languages of South Africa, a cultural service for the Indian community broadcasting in English, a regional community station broadcasting in isiXhosa and English and a Community station broadcasting in the !Xu and Khwe languages of the Khoisan people of the Northern Cape. The SABC boasts three stations in its commercial portfolio. They are 5fm, MetroFM and Good Hope FM.
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5FM is a national contemporary hit radio station with a past 7-day audience of 1.4 million, 20-30 year old cosmopolitan South Africans. It plays a mix of hit music across all genres including pop, RandB, hip-hop, kwaito, house and rock. The irreverent but stylish brand personality is augmented by a line-up of on-air talent like no other in South Africa and is the primary source of global music trends for a nation of cool and trendy young adults. 5FM. Please contat us for more info

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	Channel Africa broadcast live on three platforms; Shortwave, Satellite, and Internet. Its broadcasts are in Chinyanja, Silozi, Kiswahili, English, French and Portuguese. The Satellite broadcast is via PAS 10 and is accessible through SENTECH's vivid decoders. Please contat us for more info
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	Good Hope FM is Cape Town’s leading music focused interactive lifestyle radio station, whose contemporary hit radio format provides a music mix of R&B, pop, ballads, contemporary dance and jazz and old school. The Good Hope FM footprint covers metropolitan Cape Town, with a target audience of LSM 6-9, 22-32 year olds. Please contat us for more info
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	Ikwekwezi FM is the only isiNdebele station in the country. The radio station has been positioned to improve the lives of its listeners by keeping them in touch with current issues while catering for the needs and tastes of the Ndebele people. Ikwekwezi FM targets 25-49 year-olds in LSM 4-8 and has an average of 916 000 listeners per day. Please contat us for more info
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	Lesedi FM is the biggest seSotho station in SA. The station strives to reconcile traditional values with the freedom to express cultural roots whilst fusing these into the modern world. Lesedi’s largest listenership is in the Free State. The station offers news, information, talk, drama and reflects the lifestyle of its listeners. Please contat us for more info
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	Ligwalagwala FM is an upbeat radio station that speaks to young, aspirational, upwardly mobile black people living in Mpumalanga understanding isiSwati. Its listeners are progressive and brand-conscious. Please contat us for more info
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	Lotus FM caters for the needs of the progressive South African Indian community. It combines a mix of Indian music, news, current affairs, interviews and entertainment. Lotus FM targets South African Indians between the ages of 25-34 (core) and 35-49 (secondary) in the LSM 7-10 segment. The station has an average daily audience of 319 000. Please contat us for more info
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	METRO FM is an iconic brand and the largest commercial radio station in South Africa, attracting established, empowered, influential and upwardly-mobile urban thought leaders. Please contat us for more info
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	Motsweding FM broadcasts to Setswana-speaking audiences within its footprint. It offers a highly interactive environment with its listeners, providing a perfect mix of news, music, current affairs, talk shows, education, sport, weather and traffic. Please contat us for more info
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Munghana Lonene FM has an average of 925 000 listeners per day and broadcasts in xiTsonga The station has been positioned to reach audiences within the LSM 4-8, 25-49 year-old market living in Metropolitan and rural African communities. The programme mix is to “edutain”, which combines an element of education with an attitude of entertainment. The station format offers an equal split between music and talk. Please contat us for more info

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	Phalaphala FM talks to young aspirational and upwardly mobile black people living mainly in the Northern Province and broadcasts in Tshivenda. It is mostly a music station with a small degree of talk: 80% of the music being South African, with a fair amount of R&B and Hip-Hop. Please contat us for more info
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	Radio 2000 is a station that is focused on the upliftment of the community and is driven by our mandate to help make a difference in South Africa by building relationships between all cultures. Please contat us for more info
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RSG targets the modern, progressive Afrikaans-speaking community regardless of colour and race. It seeks to attract forward-thinking Afrikaans-speaking people between the ages of 25 and 49 years from the upper LSM’s (7-10). The station has an average of 1.135 million listeners per day. RSG, as a PBS station, aims to inform and entertain. The content strategy is therefore to offer a full-spectrum (alles in een - sonder grense) Afrikaans radio station including news, current affairs, sport, lifestyle, education and music. Please contat us for more info

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The SABC's national English language public radio station with its headquarters at Radio Park, Auckland Park, Johannesburg. It is almost 71 years-old, the same age of its 'owner'. It was first known as the "A Programme", becoming the English Service when the Afrikaans Service came into being a year later. In 1985 it changed its name again to Radio South Africa and, ten years later, to SAfm. SAfm draws its audience from LSM's 7-10. It's core listeners fall into the age bracket 30-49 (519 000 with a peak of 730 000 in 2003). The station has also actively sought a 'diverse' audience (currently 61% black vs 39% white) Please contat us for more info

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	Thobela FM is a full-spectrum Sepedi radio station and has an average of 2.097 million listeners per day. The station’s core target market fits into the 25-49 year age group in LSM 4-8. Thobela FM targets listeners that look to the radio for music, information, entertainment and education. It broadcasts to Gauteng, Limpopo Province and Mpumalanga. Please contat us for more info
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tru fm is the gateway to regional consumers in the Eastern Cape and broadcasts in English and isiXhosa. The station has an average of 381 000 listeners per day. The station speaks to today’s youth and tomorrow’s adults aged 16-34 who fall into LSM 4-8. It speaks to economically active black urban and township young adults who are interested in health, fitness and improving their appearance and will spend lots of money doing it. Please contat us for more info

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	Ukhozi FM is the second biggest radio station in the world and the largest radio station in Africa! Ukhozi FM is a full-spectrum station that broadcasts in isiZulu. The station keeps its Zulu speaking audiences connected to their cultural identity in a modern world-context. Please contat us for more info
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	Umhlobo Wenene FM is the second-largest vernacular radio station in SA. The station broadcasts to the Xhosa-speaking and understanding community and offers music, information, talk, drama and sport. Umhlobo Wenene FM has transmitters in 7 of the provinces but the majority of its audience is the Eastern Cape. Please contat us for more info
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	This new kid on the block was moved to Platfontein and did its first broadcast on 27 February 2004. X-K is a community station and broadcasts in !Xu and Khwe. The station broadcasts between 06:00 and 18:00. Please contat us for more info